In a world where countless images are shared daily, it can be easy to feel invisible in a huge crowd of people trying to achieve the same goal as you. This is why, as an event photographer, it’s important to find ways to stand out and add a personal touch to your work. By infusing your unique style, perspective, and creative choices into your photography, you can offer something that takes you one step ahead of your competition and leaves a lasting impression.
1: Define Your Style
To set yourself apart from the crowd, developing a distinctive style is essential. Reflect on your strengths, preferences, and artistic vision to define a unique aesthetic that represents your brand. Are you experimental when it comes to lighting? Do you have a knack for capturing beautiful candids? Do you enjoy throwing a few creative shots into an otherwise traditional shoot? Think about the elements of your work that make it recognizable and don’t be afraid to shine a light on them.
2: Experiment with Composition
Break free from conventional composition rules and experiment with unique angles, perspectives, and framing techniques. Explore different vantage points and play with negative space to create captivating images that showcase your personal style and artistic vision. Just don’t forget to snap plenty of traditional shots too!
3: Use Creative Lighting
Lighting plays a vital role in event photography, and experimenting with different techniques can really transform your images. Incorporate interesting lighting elements to add drama, depth, and a personal touch to your photographs.
4: Go above and beyond
What can you offer your clients that others in your local area don’t? Could you give customers the option of selecting additional extras such as photo books, slideshows, or canvas prints? Do you offer different tiered photography packages to make it easier to match client budgets? Creating options gives your clients a more personalized and tailored experience with you.
5: Provide a Memorable Experience
Make sure your services are unforgettable by offering on-site photo experiences. For example, you could set up a themed area where guests can take creative and fun pictures. Provide props, backdrops, or other interactive elements that align with the event's theme. These personalized touches not only entertain guests but also create unique photo opportunities.
6: Offer Personalized Image Selection
Either in person or virtually, guide your clients through the selection process and help them choose their favorite images so that you can be sure you’re editing shots that will be 100% approved and appreciated.
7: Create Online Galleries
Create an online gallery or use an image hosting platform where clients can easily access and share their event photos with family and friends. This convenient feature adds value to your service by allowing clients to relive and showcase their special moments effortlessly.
8: Deliver Quick Turnaround Times
In today's fast-paced world, delivering photos promptly is highly valued but not often achieved. For weddings in particular it can often take up to six weeks for couples to receive their pictures. Delivering your final images promptly shows your commitment to exceptional service, and will make clients more likely to recommend you to their friends. If you find that the culling and editing process often takes longer than planned and holds you back from quick delivery, try utilizing powerful AI editing software such as Snapify to speed up the process and achieve great results in a much shorter timeframe.
9: Post-Event Support and Follow-Up
Continue your support even after the event is over. Offer post-event assistance, such as recommending printing services, suggesting framing options, or providing guidance on using the images for social media or personal branding. This level of care and attention demonstrates your commitment to the client's satisfaction and helps build long-term relationships (hello recommendations!).