The photography industry has progressed by leaps and bounds over the past couple of centuries, but the biggest evolutionary milestone in recent history must surely be the advent of the digital camera. Curiously, despite ongoing innovations in digital photography tools, the traditional workflow for event photographers hasn’t changed much in far too long; and that can only mean one thing: event photography workflows are ripe for disruption.
The evolution of the digital camera (in a nutshell)
Here's a quick historical timeline to add a little context: the Eastman Kodak Company began selling professional digital cameras in 1991. Kodak and Apple Computer, which supplied the software for transferring the digital images to a personal computer, introduced the first consumer model in 1994. Around this time, another little piece of relatively new tech was beginning its own meteoric rise – the internet – making it even easier to share digital photos across the web and via email. The world’s top camera manufacturers began developing and attempting to outdo each other selling digital models, and when social media exploded into the scene about a decade later – the proliferation of digital cameras boomed right along with it to meet the ever-increasing demand for ‘anywhere, anytime’ digital photography.
Over the past couple of decades, new innovations in digital camera technology and photo editing software have continued to improve the quality of digital photos, with sophisticated features that are cutting-edge compared to what was possible with the first digital cameras and editing software. Now, it seems we’re on the brink of another tectonic shift in professional photography workflows, thanks to AI.
Giant leaps in photographic tools, but only tiny steps in the event photography workflow
Over the past couple of decades, new photography technologies and equipment have emerged – like portable lighting, microphones, tripods, gimbals, memory disks, and more – making life a whole lot easier for event photographers; editing software has also improved dramatically thanks to an increasingly competitive industry, with features and capabilities that produce magical results; and wireless tethering technology now makes it possible to transfer files wirelessly from cameras to other devices, and even to the cloud.
These advances, along with evolving customer-preferences and expectations, are shaping the future of event photography – from weddings to corporate and sporting events.
But while giant leaps have been made in individual aspects of photographic tech and equipment, event photographers still rely on a host of disparate tools and software for each step of their workflow – from shoot to delivery – making the overall process fiddly, costly, and time consuming. The most time-consuming aspect by far, is post-shoot editing.
Event photographers often shoot hundreds or even thousands of photos per event, which means that reviewing all of them to spot and cull the unusable shots of blurry subjects, red eyes, irreparably bad lighting, and other lemons, and then applying color correction and other image composition repairs to each individual photo – can take days and even weeks.
Happily, the advent of AI-powered batch editing now means that many of the mundane, time-consuming edits can be applied to multiple images simultaneously rather than manually editing them one by one, making it a revolutionary time-saver. Snapify, for example, applies a variety of breathtaking, studio-quality edits to hundreds of photos at a time in lightning speed. It also allows photographers to upload thousands of their own previously edited photos to ‘teach’ the AI algorithm their individual editing styles and apply those as presets to selected photos en masse as well.
Disruption is long overdue
Although there have been some exciting innovations in professional photography tech, the typical event photography workflow involves the use of many different tools for photo backups, uploads, and file transfers, as well as various software for culling, editing, and delivering photos to clients via web galleries or other file transfer methods – making it decidedly lengthy, archaic, and ripe for disruption.
It seems that with such a plethora of sophisticated individual tools, it’s only logical to consolidate all of them into a single solution that can do it all, and usher in a new era for event photography where the typical workflow is as convenient as it is sophisticated.
But this all-in-one solution simply hasn’t existed – until now.
Enter: Snapify – the first end-to-end solution that’s set to redefine event photography
Unlike most tools or services currently in the market that tend to specialize in one specific step of the event photographer’s multi-step workflow, Snapify includes all of them, literally providing a complete end-to-end solution, from shoot to delivery.
Snapify adds 5G connectivity through a small device that connects wirelessly to any professional camera and backs up photos to the cloud in real time. A Snappy card (SD card) connects the camera to the Snapify device and suite of tools. Once uploaded to the cloud, the photos are processed almost instantly, applying studio-quality culling and editing using sophisticated AI tech. The photos are organized in automatically-created web galleries that can be accessed via Snapify’s app – which is also where photographers manage and share the photos with clients, and even accept payments.
Snapify's suite of tools is literally an end-to-end solution that takes care of every step of the event photography workflow, automating the most time-consuming aspect of all (post-shoot editing) and drastically shortening the entire process, so that clients can receive their photos within hours or days, instead of weeks. All the time saved by photographers on the endless drudge work, can be used to book more events and increase their earning potential, or simply to do more of what they love, improving their work-life balance.
A new era for event photographers and event organizers alike
As with all industries undergoing spurts of innovation, it’s the photographers who keep up with the latest trends who will be most in demand. And it’s completely logical, because clients aren’t willing to put up with excessive wait times when there are photographers out there delivering phenomenal results in a fraction of the time as those still sticking to the old-school (time-consuming) ways.
If you’re an event photographer who’s eager to join those who are killing it with Snapify, get in touch.